"Ah! Why, why? It is still not right!"
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Field's Beer is the brand of beer featured in Now Pitching, Sam Malone. It is advertised by Luis Tiant, and briefly, Sam Malone. Their motto is, "You don't feel full with Field's Beer. You just feel fine."
The beer brand is first mentioned in season 1, episode 13. The title of the episode is "Now Pitching, Sam Malone." The title of the episode refers to the narrator's line in the Field's Beer commercial "Now pitching, Sam Malone."